http://www.ashley-johnston.com/work daily 1.0 2026-03-17 https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1585960946587-N9OLMUUFXFVMZRH5326P/homepage-after-optimized.png Work https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/867e14f4-ec07-44b5-8e2d-7ca55b5a4a2b/Workspace+Activity+%5BDefault%5D.png Work https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/e7e66b25-4549-4dde-8e89-a0aeddb4497d/brief-to-email-scribe-v2.png Work https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/e2aff84e-bdd6-4bf3-b95d-5421d03d41eb/push.png Work https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1e0d8203-4082-42ef-b407-6cb56e464e47/Screenshot+2026-03-16+at+7.23.58%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1427783027182-OK5M7SWRHDNY7KPC8DNL/big-square-cookies.gif Work https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1428118981608-N3BWSQLIIGDFRXPI2BO8/VIU-map-web.jpg Work https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1428122235344-JG5AGS1YNDW2M3YN2QM6/3-web.jpg Work https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1428124351783-1TOPH3FXV9DZOZEW4750/NBIS-BCard-web.jpg Work https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1428812144646-3ZEDT0QLR57YZR5BE02V/app-for-web.jpg Work https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1585252300591-WKI4E974KH68JRWA57GA/homepage-before-optimized.png Work BEFORE REDESIGN - click to view fullscreen https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1585252314953-A9KZ5TZ5IRAT3GCYH05H/homepage-after-optimized.png Work AFTER REDESIGN - click to view fullscreen https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1585948424029-BHLQTP3LVYTRZ01P1YWR/proposal-page-before-optimized.png Work BEFORE REDESIGN - click to view fullscreen https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1585951280962-9OB9E04O6G7I06127XH0/proposal-page-after-optimized.png Work AFTER REDESIGN - click to view fullscreen https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1585948513150-JZL1X6VY2WLLRAYGGDCA/destination-page-before-optimized.png Work BEFORE REDESIGN - click to view fullscreen https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1585948570566-PNC8SR07ZF3H71TZKB0P/destination-page-after-optimized.png Work AFTER REDESIGN - click to view fullscreen https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1585948882372-WRAFAZD0NG713NL91KNN/destination-page-after-mobile-optimized.png Work AFTER REDESIGN (MOBILE) - click to view fullscreen https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1585949197464-8IGO2GMJ6QCVQGQ4DY1C/city-page-before-optimized.png Work BEFORE REDESIGN - click to view fullscreen https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1585949103521-8IRXMFHKA6XQ4DMZA76T/city-page-after-optimized.png Work AFTER REDESIGN - click to view fullscreen https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1585949282093-SJE3P4WHQ33702I1YEM0/photog-profile-before-optimized.png Work BEFORE REDESIGN - click to view fullscreen https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/1585949312661-1SAEJ26Z6797N1ODZHR9/photog-profile-after-optimized.png Work AFTER REDESIGN - click to view fullscreen https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/75a337e0-71f2-4069-a738-55c64fff96bb/blocks-tab-before.png Work EMAIL BUILDER STATE IN 2020. CLICK PREVIEW TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/f16a9b2c-57ac-4552-84f0-9ae6acf42ac3/visual-editor-new.png Work EMAIL BUILDER STATE IN 2026. CLICK PREVIEW TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/ed8b50f5-001f-4ce4-b644-243a1ae31684/approval-flow.gif Work - Make it stand out MULTI-STEP APPROVAL WORKFLOW: Demonstrating the approval workflow from start to finish. (Example is using admin-only actions to approve on behalf of assigned stakeholders to keep recording short). CLICK GIF TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/4f4b45cd-420e-4bcf-b149-6e1867ab34db/Screenshot+2026-02-08+at+2.37.39%E2%80%AFPM.png Work - Make it stand out APPROVAL GROUPS: Stakeholders assigned to a workspace will be automatically assigned to review and approve an email at the appropriate approval stage(s). CLICK PREVIEW TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/b8105530-741e-4b7b-9779-112db38a528e/Screenshot+2026-02-08+at+2.34.50%E2%80%AFPM.png Work - Make it stand out STAGE 1 DESIGN REVIEW: Email is submitted for design & copywriting approval. CLICK PREVIEW TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/3c0102ae-22f2-4252-9730-3831faaf3a2a/Screenshot+2026-02-08+at+2.34.33%E2%80%AFPM.png Work - Make it stand out STAGE 2 FINAL APPROVAL: Once localizations are complete, the email is submitted for publishing. It is then ready to export to their email sending platform. CLICK PREVIEW TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/626269af-d7fc-4dce-8209-846706e8daf5/editable-styles.gif Work - Make it stand out EDITABLE STYLES IN THE EMAIL BUILDER: With variants, a single button component can support switching between every button style defined in the theme. Further design choices are made available based on theme settings. CLICK GIF TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/96a9433f-8371-4441-bde5-571fd6dfeffe/theme-editor.gif Work - Make it stand out THEME EDITOR: Admins can globally style all available components to match their brand guidelines. Style control toggles provide granularity over design guardrails, allowing admins to restrict which specific styles are available in the email builder. CLICK GIF TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/ac8afda5-b70c-4aa0-aa98-eb2dde70ee1f/Block-Assistant-AI.gif Work - Make it stand out PROTOTYPE OF AI CODE ASSISTANT: Our first AI-powered feature release, built to bridge the gap for non-technical users. While we planned to build a true no-code experience, our AI assistant was a high-impact, quick-win feature that helped users confidently create and edit blocks without understanding code. CLICK PREVIEW TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/f2e84b8f-8b7f-4e2e-a201-0d548cae80d7/L10N-with-AI-rough-prototype.gif Work - Make it stand out INITIAL PROTOTYPE FOR AI LOCALIZATIONS: When the business challenged teams to identify high-impact uses of AI, I pinpointed localizations as the clearest opportunity to improve speed, autonomy, and cost efficiency for customers. By applying AI to the localization workflow, we enabled users to generate accurate translations instantly, eliminating the 1–2 day turnaround and additional expense from localization integrations. Powered by Amazon Translate, the final experience delivers fully localized content in a single click, reducing a multi-day process to near-instant completion. Note: The modal only appears once for users as part of onboarding. CLICK PREVIEW TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/54f414d5-bbe1-40a5-b51d-404f250d1d64/Subject+Line+%26+Preheader.png Work - Make it stand out AI SUBJECT LINE & PREHEADER GENERATION: To help teams write stronger subject lines, we added AI-generated suggestions that offer 3–5 choices using email marketing best-practices; AI can reference the email content itself or users can include a custom prompt. CLICK PREVIEW TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/0c9f0f73-4d86-49cb-bb53-1e8f8aa62476/AI+Alt+Text+Generation.png Work - Make it stand out AI IMAGE ALT TEXT GENERATION: Although users value accessibility, alt text was often skipped when under time pressure in shipping campaigns. We extended our image uploader to auto-generate alt text by default, and built a 1-click alt text generation for existing images. CLICK PREVIEW TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/a1aafcf9-fb9d-4d57-903b-11d63b1d84dc/brief-to-email-prototype.gif Work - Make it stand out PROTOTYPE OF AI BRIEF TO EMAIL GENERATION: Teams go from idea to execution faster with our AI-powered workflow that transforms a marketing/transactional/lifecycle brief into a fully generated email in <1 minute. Users paste in their brief, select a blueprint layout, and Scribe generates all email content automatically, dramatically reducing creation time while preserving quality through a human-in-the-loop review and approval process. CLICK PREVIEW TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/e5c2a1b2-0e8d-4629-b402-52fbb8c52057/Screenshot+2025-12-08+at+9.39.58%E2%80%AFAM.png Work - Make it stand out CURRENT STATE OF BLOCK BUILDER. CLICK TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/714a35d5-fe0a-426d-859f-cf8d5e2a5d44/Dys-Title.png Work - Make it stand out VISION: No-code UI for block builder. CLICK TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/2163f87d-e2b4-44ae-ad81-d916aa7bae50/block-builder-so-far-aug3.gif Work - Make it stand out VISION: Prototyping specific editor actions. CLICK TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/a0347408-879e-44e6-9a86-99ea5aac53ff/sms.png Work - Make it stand out SMS BUILDER MVP. CLICK TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/e2aff84e-bdd6-4bf3-b95d-5421d03d41eb/push.png Work - Make it stand out PUSH NOTIFICATION BUILDER MS-1. CLICK TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/e5352454-b7bd-4710-a00a-c8f49804ca95/voice.png Work - Make it stand out EVOICE BUILDER MPV. CLICK TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/a7e6d3b2-bdb6-43df-86b4-8ec03ddca184/live-activity.png Work - Make it stand out LIVE ACTIVITY BUILDER MVP. CLICK TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/ac8afda5-b70c-4aa0-aa98-eb2dde70ee1f/Block-Assistant-AI.gif Work - Make it stand out PROTOTYPE OF AI CODE ASSISTANT: Our first AI-powered feature release, built to bridge the gap for non-technical users. While we planned to build a true no-code experience, our AI assistant was a high-impact, quick-win feature that helped users confidently create and edit blocks without understanding code. CLICK PREVIEW TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/f2e84b8f-8b7f-4e2e-a201-0d548cae80d7/L10N-with-AI-rough-prototype.gif Work - Make it stand out INITIAL PROTOTYPE FOR AI LOCALIZATIONS: When the business challenged teams to identify high-impact uses of AI, I pinpointed localizations as the clearest opportunity to improve speed, autonomy, and cost efficiency for customers. By applying AI to the localization workflow, we enabled users to generate accurate translations instantly, eliminating the 1–2 day turnaround and additional expense from localization integrations. Powered by Amazon Translate, the final experience delivers fully localized content in a single click, reducing a multi-day process to near-instant completion. Note: The modal only appears once for users as part of onboarding. CLICK PREVIEW TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/54f414d5-bbe1-40a5-b51d-404f250d1d64/Subject+Line+%26+Preheader.png Work - Make it stand out AI SUBJECT LINE & PREHEADER GENERATION: To help teams write stronger subject lines, we added AI-generated suggestions that offer 3–5 choices using email marketing best-practices; AI can reference the email content itself or users can include a custom prompt. CLICK PREVIEW TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/0c9f0f73-4d86-49cb-bb53-1e8f8aa62476/AI+Alt+Text+Generation.png Work - Make it stand out AI IMAGE ALT TEXT GENERATION: Although users value accessibility, alt text was often skipped when under time pressure in shipping campaigns. We extended our image uploader to auto-generate alt text by default, and built a 1-click alt text generation for existing images. CLICK PREVIEW TO VIEW FULLSCREEN https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/a1aafcf9-fb9d-4d57-903b-11d63b1d84dc/brief-to-email-prototype.gif Work - Make it stand out PROTOTYPE OF AI BRIEF TO EMAIL GENERATION: Teams go from idea to execution faster with our AI-powered workflow that transforms a marketing/transactional/lifecycle brief into a fully generated email in <1 minute. Users paste in their brief, select a blueprint layout, and Scribe generates all email content automatically, dramatically reducing creation time while preserving quality through a human-in-the-loop review and approval process. CLICK PREVIEW TO VIEW FULLSCREEN http://www.ashley-johnston.com/about daily 0.75 2026-03-02 https://images.squarespace-cdn.com/content/v1/551a31b8e4b01fce6171fa02/18e22291-ac3f-4b0a-a2f5-969843666060/mee-2022-optimized.jpg About