Dyspatch (Techdrop Labs Inc.)

My Role: As the Senior Product Designer, I owned end-to-end UX and UI across Dyspatch’s platform, shaping complex workflows and scalable systems in close partnership with Product and Engineering. Over the course of nearly 6 years, I helped evolve the product from a simple email builder into a robust production system that supports automation, compliance, and team autonomy.

Accelerating Workflows with AI

As part of maintaining a competitive edge in the email industry, Dyspatch decided we were going to go all-in on AI. Through competitor analysis research, we determined our top competitors marketed around having AI features, but had yet to deliver anything tangible. To deliver immediate value to customers, we focused on high-value, low-effort features that we could ship quickly. Our initial feature release set included:

  • AI Code Assistant: users with limited to no technical abilities could easily modify reusable components without writing code themselves

  • AI Localizations: translate an email to 300+ locales instantly with a single click

  • AI Subject Line & Preheader: generate 3-5 suggestions based on your existing email content or from a custom prompt

  • AI Image Alt Text: automatically generate alternative text to ensure images are accessible by default

  • AI Brief to Email: generate production-ready emails from a campaign brief with no manual coding or drag-and-drop building required

With AI being the new technology frontier and with most products transitioning to incorporate AI, it was important to myself and our product team to not blindly throw it in the app. We wanted to use AI to add real value to users, whether that was time efficiency, cost savings, or education. Our goal was to implement AI in helpful ways at every critical touchpoint in the email production cycle.

Key Outcomes:

  • Upon release of AI Code Assistant (Scribe AI), we immediately heard positive feedback from 8 of our most engaged customers; some expressed interest in being the first to know about future AI launches while opting into our beta testing pool

  • Upon release of AI Localizations, we saw adoption and ACV expansion across ~25% of accounts. Enterprise accounts that were vocally adamant they weren’t translating emails (due to time/cost) immediately requested access once the feature was demoed to them

Note: Many of these features shipped in Q4 2025, so I am unable to speak to the greater business impact beyond initial customer feedback.

PROTOTYPE OF AI CODE ASSISTANT: Our first AI-powered feature release, built to bridge the gap for non-technical users. While we planned to build a true no-code experience, our AI assistant was a high-impact, quick-win feature that helped users confidently create and edit blocks without understanding code.

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INITIAL PROTOTYPE FOR AI LOCALIZATIONS: When the business challenged teams to identify high-impact uses of AI, I pinpointed localizations as the clearest opportunity to improve speed, autonomy, and cost efficiency for customers. By applying AI to the localization workflow, we enabled users to generate accurate translations instantly, eliminating the 1–2 day turnaround and additional expense from localization integrations. Powered by Amazon Translate, the final experience delivers fully localized content in a single click, reducing a multi-day process to near-instant completion. Note: The modal only appears once for users as part of onboarding.

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AI SUBJECT LINE & PREHEADER GENERATION: To help teams write stronger subject lines, we added AI-generated suggestions that offer 3–5 choices using email marketing best-practices; AI can reference the email content itself or users can include a custom prompt. CLICK PREVIEW TO VIEW FULLSCREEN

AI IMAGE ALT TEXT GENERATION: Although users value accessibility, alt text was often skipped when under time pressure in shipping campaigns. We extended our image uploader to auto-generate alt text by default, and built a 1-click alt text generation for existing images. CLICK PREVIEW TO VIEW FULLSCREEN

PROTOTYPE OF AI BRIEF TO EMAIL GENERATION: Teams go from idea to execution faster with our AI-powered workflow that transforms a marketing/transactional/lifecycle brief into a fully generated email in <1 minute. Users paste in their brief, select a blueprint layout, and Scribe generates all email content automatically, dramatically reducing creation time while preserving quality through a human-in-the-loop review and approval process. CLICK PREVIEW TO VIEW FULLSCREEN