Dyspatch (Techdrop Labs Inc.)

My Role: As the Senior Product Designer, I owned end-to-end UX and UI across Dyspatch’s platform, shaping complex workflows and scalable systems in close partnership with Product and Engineering. Over the course of nearly 6 years, I helped evolve the product from a simple email builder into a robust production system that supports automation, compliance, and team autonomy.

Key Outcomes:

• Increased Monthly Active User rate by 87.5%, from 32% (2023) to 60% (2025)

• Maintained 100% Enterprise Retention by supporting demos, customer check-ins, and prioritizing customer-driven improvements

• Average Time to Market (north star KPI) was reduced from ~1 week (2020) to ~15 minutes (2025)

Note: Dyspatch offers a free trial (https://app.dyspatch.io/signup) which can be used to see the platform in action. While a few advanced features are restricted from trial accounts, the core functionality, information architecture, and user experience can be evaluated.

No-Code Email Builder

Transforming an editor into an email production platform

When I began working on Dyspatch’s Email Builder, it included important core functionality, but it lacked the granularity, controls, and workflows required by enterprise teams operating at scale. Through early customer check-in calls, the pain points we consistently heard revealed bottle-necks at each point in the critical path of the builder:

• Rigid, hard-coded components (blocks) that limited design flexibility for marketers who built the emails (in turn requiring engineers to assist)

• Costly localizations workflow: emails were translated before copy was finalized requiring multiple rounds of professional translation revisions, inflating a customer’s expenses for every campaign

• Manual, disconnected template approval process across brand, marketing, and legal (typically done in excel spreadsheets!)

Given the variety of our customer base, every organization had their own unique requirements. This gave us focused constraints that had to be accounted for in every decision we made:

• There was no “default” path – every customer had a different process, level of legal and compliance, and technical capability

• We had to balance flexibility with guardrails – some customers had strict brand guidelines and governance, while others demanded more creative freedom and decision making

Due to customer expectations to ship improvements without disrupting active campaigns, we focused on incremental releases each quarter. The primary KPI we measured was time-to-market (TTM), defined as when the email is initially created to when it is published. Our goal was to dramatically reduce TTM while preserving quality, brand governance, and customer autonomy.

Key Outcome: Average TTM was reduced from ~1 week to ~15 minutes

No-Code Block Builder

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talk about what the code based builder is now, and the vision for it in the future. Talk about how vision is set to extend to all builder types (full replacement of Email Builder as well). Planned for 2026 roadmap, not sure if it is still going to happen after layoffs.

Accelerating Workflows with AI

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Expanding into Multi-Channel

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