Summary

Senior Product Designer with 11+ years designing scalable SaaS products spanning end-to-end design craft and product strategy ownership. I untangle complex B2B workflows into intuitive, accessible, and measurable experiences, working in close partnership with product and engineering to ship work that moves the business.

I'm known for making high-stakes calls under ambiguity, building the systems and frameworks that outlast any single feature, and translating customer insight into roadmap direction. My work has saved a $300K+ enterprise renewal, driven ACV expansion across 25% of accounts, and helped teams ship faster without sacrificing quality.

I bring strong design systems thinking, deep technical fluency, a bias toward customer impact over output, and genuine enthusiasm for designing AI-forward experiences that add real value to customers.

Experience

Product Lead – Dyspatch | January 2024 - December 2025

Led product and design for two business divisions (Dyspatch and Sendwithus) reporting directly to the Chief Product Officer, and collaborating closely with the Director of Engineering on strategy, roadmap planning, and delivery. Led Dyspatch's zero-to-one AI transformation, balancing cutting-edge capability with user trust, and defining how AI would be introduced across the platform at every critical touchpoint.

Key Accomplishments

  • Implemented a new bug triage and prioritization strategy, increasing bug resolution by 80% YoY, stabilizing backlog (<100 tickets), and improving engineering focus and morale

  • Designed AI-powered Brief-to-Email workflow, transforming core email creation from a 5-10 minute manual drag-and-drop process to production-ready campaigns in seconds

  • Designed AI-powered localization workflow enabling 1-click translation to 300+ locales, driving adoption and ACV expansion across ~25% of accounts, including enterprise customers who never translated emails before

  • Led research, design, and delivery of 4 new no-code builders (SMS, Push, Voice, Live Activity), expanding Dyspatch beyond email production experts to the go-to for all major digital communications

Senior Product Designer – Dyspatch | April 2022 - January 2024

Owned end-to-end design on key platform initiatives while progressively assuming ownership of product strategy and execution. Translated ambiguous problems into clear, high-craft solutions. Facilitated and led design critiques; mentored designers and engineers to raise the bar for design quality across the organization.

Key Accomplishments

  • Identified and mitigated an at-risk enterprise renewal by partnering directly with customer stakeholders to prototype and deliver a critical workflow feature, resulting in a $300K+ renewal and restoring customer confidence

  • Redefined outdated user personas into 3 core behavioural archetypes, providing the strategic foundation for the 2023 product roadmap

  • Designed and co-built a scalable integrations framework with a single engineer, reducing per-integration delivery time from 4 weeks to 2–3 days and enabling 9 integrations shipped in 2022. Generated 4 net-new customers, ACV expansion across 3 existing accounts, and unlocked 2 marketing partnerships

Product Designer – Dyspatch | May 2020 - April 2022

Led core platform design execution, partnering with Product and Engineering on user research, systems design, and feature delivery. Gained alignment through workshops, documentation, and design walkthroughs. Mentored junior PMs on UX research, story writing, and documentation best practices.

Key Accomplishment

  • Led rebuild of the design system for an enterprise email creation platform across Figma and React component library, improving accessibility, scalability, and developer velocity while reducing review time

  • Co-led implementation of a business intelligence platform, building core models and training stakeholders. Enabled PMs, Sales, and Customer Success to self-serve product insights, reducing engineering dependency and accelerating data-informed decisions

  • Raised the bar for documentation and AC reviews by leading through example; established a new standard adopted by product and engineering, resulting in more rigorous QA cycles, accelerated AC review, and higher-quality releases

UX/UI Designer – Flytographer | June 2018 - March 2020

As the sole designer, partnered with product and engineering to design and ship new features, optimize existing experiences, and support growth through landing page optimization and design, A/B testing, and SEO.

Key Accomplishment

  • Contributed to ~10% boost in conversion rate in key booking flow based on user research findings (stakeholder interviews, surveys, journey mapping, usability testing, product analytics)

Senior Web Designer & Squad Leader – Real Estate Webmasters | June 2015 - June 2018

Designed and coded frontend experiences for complex real estate web products. Promoted to squad leader, managing a six-person developer team. Collaborated with leadership on delivery operational improvements.

Skills & Tools

Product & Design

  • Figma mastery for high-fidelity mockups, user flows, micro-interactions, whiteboarding, interactive prototypes

  • Deep understanding of user research methods, usability testing, information architecture, design systems

  • Expertise with project management tools (Asana, JIRA, Notion), crafting user stories, jobs-to-be-done, spec docs

  • Led internal tooling enablement of BI platforms (Looker, Metabase), driving data-informed decision-making

Technical Fluency

  • Mastery of semantic HTML & CSS, with special focus on accessibility & WCAG compliance

  • Deep understanding of engineering workflows, enabling effective collaboration and realistic design solutions

  • Proficient in SQL (PostgreSQL, Amazon Athena), ReactJS, Github

  • Experienced with building AI workflow automations & utilizing LLMs throughout design & product process (OpenAI, Gemini, Asana AI, Loveable, Claude)

Organizational & Interpersonal

  • Exceptional in a fast-paced, agile environment; delivers results with ambiguous scope and tight deadlines

  • Experienced in leading and collaborating with cross-functional teams on projects and internal process

  • Builds positive product team and organization-wide relationships, working with remote-first, distributed teams

  • Confident in analyzing both macro and micro levels of data to inform strategy, decisions, and project scope

  • Excels at rapid executive decision making to pivot UX workflows and design as new data becomes available

Education

Bachelor of Arts, Graphic Design

Vancouver Island University

2011 - 2015